Bounce rate is the percentage of users who visit your website and decide to leave without going to a second page. A higher bounce rate indicates that you were not able to convince the user to stay and act on your call-to-action.
Identifying and fixing problems with your landing pages can easily explain your high bounce rate problem. We will go through some of the most common pitfalls of higher bounce rates and how to correct them.
In this article, you will find many tips which all come from the user experience. Remember it is the overall feeling a user experience when using your website, so everything is part of the user experience.
*Improve Your Site’s Speed: Users make up their mind about a website in the first couple of seconds. You don’t want to waste this time showing them a blank page loading scripts and downloading content. By using tools you can optimize every landing page on your site To speed up your site, you should optimize your images, use a CDN, add better caching, and consider switching to a faster hosting provider.
*A/B Testing + Targeted Landing Pages: It’s possible that your headline or call-to-action is not working. That’s why it’s important to A/B test. Use different content strategies on each page and run A/B split tests to see how each of them performs. You can also create different landing pages with Cheap Link building, targeting different audiences, regions, keywords, etc.
*Use Videos and High-Quality Images to Captivate User Attention and To Engage Audience: Videos are highly engaging and grabs attention more so than text or even images. You can use a fullscreen video as a background, or add it next to your call of action. You can use animations, music, audio, narration, colors, and so many different forms of persuasion tools. Images are another effective tool that you can use to decrease your bounce rate. The reason you see so many websites using high-quality photographs as full screen backgrounds are because they have proven to be very effective.
What is a conversion rate?
The conversion rate is a KPI “Key Performance Indicator”. A KPI is a measurable data over time and comparable. The number of customers per month is, therefore, a KPI. A conversion rate is expressed as a percentage. That’s the number of customers compared to 100 visitors. In other words, it is the number of conversions compared to 100 visitors.
How to improve its conversion rate?
One of the best ways to improve the conversion rate is Social proof :
A visitor who is reassured is a visitor who can potentially be converted into a customer. And for that, nothing like social proof. What do we mean by social proof? It’s just customer reviews, just that can dramatically increase your conversion rate. In addition, it is possible to add a customer review page on your product page. The advantage is that you will have good customer reviews if your products are good and this will improve your internal networking for your affordable SEO.
Also, SEO services are powerful and can increase the conversion rate, The secret of few sites which can successfully combine both to create a stellar site that provides a great user experience and also ranks highly on search engines is using SEO tactics to improve their conversion rate and to make their sites searchable.