There are 2 types of traffic you want incoming to your site. The 1st
is customer traffic. The 2nd
is networking traffic.
Customer traffic is obvious. You want people who check out your domain, feel excited about you offer, and then buy. But, do you think that customers will buy (or even surf) a website that isn’t compatible with their devices?
Consumers who serve the internet today are kind of impatient. If the website loads too slowly, you won’t get viewers. Your customer will be repelled, seeking your competitors instead.
Thus, instead of focusing exclusively on website looks, you should look more into e-commerce website designing. You must optimize your website for e-commerce, attracting as many clients as possible.
As for networks, we speak here for suppliers and possible business partnership. If a supplier or potential partner goes to your website and finds incompatible, they’ll forget about you. It’s too much of a hassle caring about a business that doesn’t care about itself.
After all, no one wants to work with a business that can’t bother to optimize its domain.
As a result, you lose out on a lot of business opportunities. Potential people who could help expand your business see as sloppy. You’ll stay behind in the competitive internet race, with no one to help you.
A non-responsive website after all can be faulty in many areas of its coding. For example, let’s say you have a contact form set up in order to attract inquiries from clients and suppliers. If the contact form doesn’t work (due to negligence), then who will contact you?