The cornerstone of any effective campaign is started with keyword research – By picking the right keywords are most probable to result in clicks as well as conversions. Keyword research is about understanding your clients or customers also predicting which terms or phrase they’re really looking for and typed into the search box in the Search Engines. While they’re searching for services as well products you offer. Then your website should come at that place.
Tips to Start:-
The preliminary point for any keyword research should begin with the website landing page you should pick the right keyword for a particular page, the product or services you are offering. It starts with scanning each and every important page and gathering relevant or niche based keywords from the web page content. If you have a website and it is well-written and has a significant copy, then there should be sufficient material to put an organized and a broad list of keywords that are directly related to your business product and services. There is few types of keywords can be found.
- Brand Keywords – The keywords which contain your brand, business or trademarked terms.
- Generic Keywords – The keywords related to products or services you offered.
- Related Keywords – The Keywords that don’t directly related to your products or services.
- Competitor Keywords – The competitor’s brand names who are proposing the same products and services as you are.
Put yourself in your client or customers position. What type of phrases, queries or word would they need to type in the search engines to bring them your website in top position results?
Let start with broad match keywords. For example:
Shirts ->T-shirts ->women’s T-shirts-> women’s long-sleeve shirts -> women’s black long-sleeve shirts
At the time of picking keyword from your content try to include variation as well as the synonym in your list. Since search engine thinks that there is a connection between “sneakers” and “sports shoes” and they are treating both of them as the same product. Not always, but it is a good practice to include them in your list. If you are planning for exact match keywords. When picking keywords. Keywords containing or related to your product or service can be valuable or helpful to attracting more customers that will likely to be concerned about what you’re offering or selling.
Refine Your Keyword List.
After picking keyword from your web pages, the next step is to use the keyword planner or research tools at your disposal to determine which keywords to pick or use for your business. Keyword tool provides you variations for your keyword or phrase. You can pick keywords according to your need.
High search volume, low competition keywords are the best and sweet spot you are looking for – keywords that will drive considerable traffic without costing you much fortune and efforts.
Sorting and Organizing Your Best Keywords
After finding keywords from your content you have a list of impressive keywords. Next step is to sort out your list into small and specific, groups of targeted keywords that are related to each other.
The tighter, as well as more dedicated keywords, are helpful too:
- Measure or track the performance of each of your keyword.
- Expand your lists of keywords if necessary.
- Get highly specific and relevant traffic to your business.
The last point is especially essential. A well-organized Keyword has more relevance, as well as higher relevance leads to high-quality traffic, which simultaneously improves your online presence.