Website optimization is a core part of reaching 1st page rankings, and it is definitely something that cannot be doubted. Without proper optimization, the efforts you spend on generating high-quality content may be less appreciated, if not useless.
As such, we’re going to give you below some essential tips to optimizing your website. The tips that will be displayed are actually dynamic in nature, which means that they’re things you need to check-on and update on a constant basis. Consider those tips to be basics, for a highly successful website!
(1) Mobile Optimization.
The demographics of internet users is slowly shifting towards a majority mobile theme. As such, making sure that you website can operate best on mobile devices, is highly crucial.
Currently, the % of internet users who gain access through mobiles are at 40-50%! That is a very high amount, considering that internet-based mobile phones (smartphones), are a recent trend in our age.
Another thing that you have to take into account, is that most mobile users are private users (a.k.a. the audience you are targeting with your website).
Computer-exclusive users tend to operate mostly for professional companies, or for on-site related work. Those tend to be irrelevant for your bottom-line, since sales that come from your website, will come mostly from private users.
This means that your audience of private users, are more than likely using smartphones most of the time!
Now, when it comes to mobile optimization, what you must take into account are your plug-ins, and your site themes. Some plug-ins may cause problems for mobile phone users when they try to access your website. Therefore, make sure that the plug-ins you use are mobile phone friendly.
The same applies to themes and graphic designs you select for your website. Always test your themes before finalizing your graphic selections.
(2) Switch from Excessive Advertising to Affiliate Marketing.
All you need to affiliate market these days, is a simple link in your content. Affiliate marketing places a much lower load on your audience’s devices, laptops or smartphones, and ensures that their visits are pleasurable.
Also, displaying an excessive amount of ads, specifically pop-up ones, may be highly irritating for user experience. Ad-blockers are a common commodity for today’s internet users, so do not expect for such overloading and irritating displays, to make you much money.
Google also has a tendency to include loading speed as a gauge for SEO. A slow loading speed is a consequence of a website that hosts excessive ads. Therefore, we highly recommend that you avoid advertisements on your website, as much as possible
(3) Update Content by Linking to Other Pages on Your Site.
Your website will obviously contain more than 1 page. This applies specifically if you are operating a blog. We highly recommend that you link to other pages on your site, creating an experience that takes advantage of user curiosity.
This will obviously require you to constantly check the links you place in your posts, and whether specific ones need to be changed and redirected. Creating such an internal map of your website will boost your rankings in search engines, specifically since this will encourage users to stay on pages longer.