With SEO, you always pay a price. It could be a price in terms of your time, or a price in terms of money. Either way, you have to give something up.
Most people prefer to pay up in time. We don’t think that this is a good option, and here’s why.
With SEO, learning it is extremely time-consuming. You’re going to be investing a huge portion of your day in front of your computer, before you even compile a proper search engine optimization strategy.
Of course, there were a few changes in 2017 that have made creation of SEO strategies all the more difficult.
The old days of Google Keyword Planner are gone.
Due to the recent changes applied to GKP on July of 2016, detailed search engine metrics are hard to get. That is unless you choose to pay exorbitant prices for the metrics.
If you’re a do-it-yourself guy when it comes to SEO, then this may be considered a dirty punch to the gut. The inability to get detailed information on your keywords means that you’re now in a position where you have to rely on vague metrics.
You’ve basically lost the cost effective SEO advantage of doing it yourself. You now need to go through insane measure just to calculate the metrics you need, or pay for them.
So instead, why not just pay a pro service to help you out?
Cost effective SEO involves hiring professionals today.
Professional SEO services charge fair prices, and will do the job for you in terms of finding the keywords you need. It is their responsibility to find and shuffle through the detailed metrics, not yours. You on the other hand, are simply a recipient of the end result.
Additionally, an SEO service provider will create the best search engine optimization strategy you need for your content. SEO professionals are not copy-paste technicians. They spend a lot of time analyzing and discovering what is necessary to help your business grow.
We also bet that they’re cost effective in the long-run. Consider for a second that they’re consultants working for you. This means that over time, you can learn from the techniques they provide to you as advice.
Learning from their hired service, you can always choose to go back to being a do-it-yourself guy, even though we don’t recommend that anymore.
Don’t let the Google changes enacted discourage you.
The Google changes haven’t just affected you. They’ve affected everybody that works or operates online. The masses of individual websites owners are also grumbling at the loss of their valued metrics tool.
Yet, in order to stay in business, all of them are going to be forced to adapt one way or another. The same applies to you too! Instead of complaining of changes that affect you negatively, you should get back to work.
After all, those who succeed have the quality of dogged persistence in them. You need to learn how to push forward, regardless of obstacles facing you!